SEO & Tracking
Your shop is a website. Three fields define how it appears on Google, one field connects Google Analytics. Sitemap, robots.txt and the preview image for social networks Pixalo creates by itself.
SEO
Under Settings → SEO. Three fields, all optional. Without input Pixalo uses your business name.
- 1Meta title: the title in search results and the browser tab, up to 60 characters.
- 2Meta description: the text under the title, up to 160 characters.
- 3Keywords: comma-separated terms that describe your shop.
Good meta title
Studio name plus place plus service: “Studio Lightbeam Berlin, kindergarten and school photography”. Subpages append the shop name automatically.
Good meta description
One sentence that invites the click: what parents get here and how easy it is.
Done automatically
Sitemap with home page and all published pages. robots.txt that excludes gallery, cart, checkout and account from search. Preview image and description for WhatsApp, Facebook and the like. Structured data as a local business.
Galleries stay private
Tracking
Under Settings → Tracking you connect Google Analytics 4. Nothing more is needed.
- 1GA4 measurement ID in the format G-XXXXXXXXXX. Above it the guide where to find the ID.
Find the ID
In Google Analytics: Admin → Data streams → your web stream → copy the measurement ID. The switch “Enable tracking” turns the code on or off without deleting the ID.
Tracked events
Page views, product views, added to cart, checkout started, orders completed. As standard e-commerce events, directly analysable in Analytics.
Cookie consent
The shop shows a cookie banner. Analytics loads only when the visitor agrees. Without consent nothing is measured. This keeps the shop GDPR-compliant.
No Meta Pixel, no Tag Manager
Pixalo integrates only Google Analytics 4. Further tracking tools are deliberately not offered.